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With the contribution of the LIFE programme of the European Union - LIFE14 ENV/GR/000611

Transport for today and tomorrow: the importance of making travel easier

The growing urban population will inevitably increase traffic congestion. And with cities being responsible for 75 per cent of global CO2 emissions, this creates a great need to expand public transportation systems to ensure sustainable mobility. Public transport is an essential part of tackling both pollution and congestion, and travelling by public transport needs to be an easy choice.

Technology has changed access to information drastically and widened the opportunities of what is possible to passengers using smartphones. Concepts like carpooling/car-sharing are examples of exploiting technology to leverage spare capacity of cars, but the objective to exploit super innovative solutions such as Virgin Hyperloop, which could revolutionize current means of transport. However, there is a large gap between where we are and where we want to go and the growing urban population will inevitably increase traffic congestion.

Thus, the starting point to make travel easier is to prioritize the passenger. The passenger empowerment is the future of travel. Accurate real-time information, mobile optimised applications, route planners and electronic ticketing are therefore some of the features that help the traveler. Oulu (Finland), improved the service to its travelers by providing reliable real-time information through an HTML5 site showing live locations of buses on a map.

If we want to meet future transport demands while also taking care of our urban environment, we need to provide our travelers with solutions that make traveling easy, using available technologies applied with the traveler in mind.

For more information click here 


The LIFE GYM [LIFE14 ENV/GR/000611] project is co-funded by the LIFE programme, the EU financial instrument for the environment.


The sole responsibility for the content of this report lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein.


Start Date: 15 September 2015 – Duration: 35 months

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